A Simple Thing Done Well

I had chosen the line, "What's Inside?" as the catch phrase for the KBC.  People seemed to like it.  I had read that a big part of the lure people have to boxes is the mystery of, "what's inside".   

I have to admit though, that I am not totally sold with this phrase.  I just doesn't sum it ALL up.  

A few weeks ago, maybe months, I came across a description in a magazine of, "A simple thing done well".  It hit me hard, that that is exactly the summation of what motivates me in just about everything, not just the KBC.  

Simple is by no means meant to imply easy.  Quite the contrary.  Simple comes from the philosophy of imposing limits on what you do, and then doing it better than anything else.  Physical mastery comes from repetition.  "A simple thing done well" is the culmination of a singular focus done with physical mastery.   This is a strong principal to me.  

Here are a few examples of what I aspire to.  First up, Kramer Knives.

His work speaks for itself.  I'm in awe.  Not much else to say.  Check it out, www.kramerknives.com.

Next, Richard Sachs.  Richard is an icon in the bicycle frame building arena.
His work is highly sought after and has a five year waiting list.  This man has been a big influence on me and how craft as a business should be.

Lots to read about Mr. Sachs here: www.richardsachs.com.  

Enjoy.

-Steve